Revenue Strategy
Revenue Strategy
CREATE A BUSINESS, BOOKING OR REVENUE PLAN
How much work you want to do and how much money you want to make.
Are growing completely?
Many brands with whom we consult do not have a revenue strategy and do not feel that they need one. Revenue strategy is a strategic plan that focuses on increasing the company’s earnings by maximizing both short-term and long-term sales capability. Having such a dedicated strategy is important for your growth and longevity. Without a planned plan, cutting through the noise and acquiring a share of the target customer’s wallet and increasing revenue is impossible. We will help you evaluate your current assets, identify the missed opportunities and plan strategies to increase your income creatively to take advantage of your current assets.
REVENUE GROWTH STRATEGY
There are three main areas to focus on revenue growth. If you focus on only one of these areas then you will experience development. If you are able to focus on the combination of these areas, you will experience exponential growth.
New unit development
Increase the number of customers; get more new possibilities to change to paying customers
Sales Frequency Growth
Increase the frequency that the average customer buys with you, every customer gets to buy from you more often. We will audit these business areas, enable measurements of these areas, and help to highlight the areas of opportunity to optimize our revenue strategy.
Average order value growth
Increase the average transaction size, get each customer to buy more on each purchase
Competitive Advantage
The number one question that gets unanswered in our consulting activities with customers in all sizes and industries:
“What is your unique selling offer? What about this, your products or services that separates you from your competition? “
Many business owners think they know the answer to this question, but surprisingly some people can express it clearly. If they can clearly explain it, it often does not force enough to motivate its target customer to buy.
We help you clearly define and clarify your competitive advantage, map your profits directly to the needs of your target customers, and put together clear and compelling messages that directly support the needs of your target customers to speak. we will also help you to knit your new unique sales proposal into your sales and marketing collateral
We help in evaluating market attractiveness and competitive position including the following.
Business vs. Consumer, Direct / Indirect, or Influencing
B2B versus B2C, size, current product, demographics, buying habits etc.
Month, segment, target, or 1: 1
Head versus emerging
Sales and Marketing FUNNEL Analysis
- -Marketing Channel Performance and Activities
- -Sales and Marketing SLA
- -Funnel Taxonomy
- -Lead management and recycling
- -Nurturing program
- -Database / Programmatic Marketing
- -Sales Development Process
- -Sales follow up and process
- -Sales Strategy
- -Data and Reporting
- -Attribution modelling
- -Sales and customer success SLA
- Established-base / customer marketing
The first place to evaluate the opportunities for revenue growth is your current customer base. Leveraging the value of your current customers' lifetime can increase your revenue rapidly.
We will review the following areas and identify opportunities for fine-tuning and improvement.
- Customer Lifetime Value
- Onboarding & Time to Value
- Customer support structure
- Customer Journey mapping
- Renewal process
- Up-sale/Cross-sale
- Buying frequency
- Average order value
- loyalty programs
- Advocacy program
- Referral program
- Finance and Operations Analysis
Normally we find hidden revenue in the previous office of our customers. Sometimes the process intervals or communication breakdowns, which are forgotten invoices, late payments, and unnecessary losses or loss of writing are closed.
- Revenue recognition
- Invoicing process
- Accounts Receivables
- Collections
- Department budget plan
- Renewal Processing
- Discount and offer
- Payable accounts
- Technology and vendors